KEYNOTE SPEAKER

CONTINUING EDUCATION - 1 PROFESSIONAL DEVELOPMENT HOUR

ABOUT THE PRESENTER

Larry W. Williams, APR
Steel Framing Industry Association

Larry is executive director of the Steel Framing Industry Association, the industry organization dedicated to expanding the market for cold-formed steel (CFS) through promotion, advocacy, education and by providing a positive environment for innovation. The SFIA’s 1,200 members come from virtually every link of the CFS industry supply chain including steel mills, coil coaters, stud and connector manufacturers, panelizers, engineers, researchers, suppliers/distributors, and builders and framing contractors. SFIA members manufacture 80 percent of the steel framing materials and supply/distribute 90 percent of the steel framing and related materials in the US.

Prior to joining the Steel Framing Industry Association, Larry served as general manager of market development and sustainability for the World Steel Association (Brussels), president of the Steel Framing Alliance, and as a founder and executive director of the Light Gauge Steel Engineers Association (now Cold-Formed Steel Engineers Institute). As partner in one of Northern California’s largest marketing and strategic communications firms, Larry worked with Fortune 500 clients in the food and beverage, financial services and travel/entertainment industries.